Inbound Marketing Vs. Outbound Marketing

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"LinkIn Consultancy is a firm that deals in Internet promoting solutions. It was started by a group of 4 college friends who were very Internet savvy and had done their Marketing Management Courses. As such, they know what the market needs and how to deliver. Since, they were young and energetic, they did a lot of self marketing and networking, this got them good long term clients. Now, at the age of 45, each one of them is drawing a turnover of Rs 300,000/- per month, individually" Isn't it amazing how a little out of the box thinking can make you rich and keep you intellectually fulfilled?
I will use my business, Genesee Crest Ltd, as an example. I am in the marketing business. "Marketing" has 87,270 searches each month. Although in marketing, I am mostly in the field of internet marketing news. The keyword suggestion tool shows that 27,990 searches are done each month on "internet marketing", but another 25,350 searches are done each month on "Internet marketing". It also shows that "web site marketing" gets 19,710 searches, while "website marketing" gets 15,960 searches. There are about 50 relevent keywords for my site.
Select your niche market. Think of your passion/interest before you start looking for product to sell online. If your interest is in fashion, your niche market can be women's apparel. You should not target at the general market. It is best to focus on a niche market as your resources will be effectively used to target at a specific group of customers.
5) Gain exposure. Write and upload keyword rich SEO copy, articles, and press releases the more, the better. Post them on your blog, your website, and everywhere you can. There are many sites where you can give press releases at no cost. PR.com, Free-Press-Release.com, I-Newswire.com and 1888PressRelease.com are just a few of the many free press release sites you can use.
You can also pay for ads (promoted tweets) on Twitter. (See ads.twitter.com) Again, this is a strategy that will take some experimentation in order to decide whether it is right for you.
Now you're ready to start your marketing. Knowing what you want to carry out and to whom you want to carry out it with, you'll be able to structure the right ads, emails, keyword phrase targeting, etc. you'll be able to focus resources on the proper more web media (e.g. blogs, podcasts, more web pages, Flash demonstrations, etc.).
Most "big" companies have affiliate programs. If you drive someone to "Amazon" and they purchase ANYTHING from Amazon over the next few days, you gain an affiliate commission. For real world products (like Amazon) commissions are small, often 2-10%.
Another important thing to remember is that your site should be easily navigable. Make sure that the users get what they are searching for easily. No one has the time to search a single site for the whole day to get what they want.
Success always comes for those who wait. Remain patient with your marketing efforts online and you should see an increase in traffic. Just remember to always think about what the customer wants and you have a good mindset already. Now time to start planning your internet marketing strategies and in a couple of weeks see where your efforts lead you.